8 Effective Tips For Travel Agencies To Increase Clientele


The article offers information on the benefits of using the internet to promote travel agencies. It further discusses that online presence can enhance awareness among clients regarding travel agency packages and other related offers.

This is an article which offer tips for travel agencies to use to increase clientele. This will help them in getting more number of tourist coming to the country

The article extensively focuses on the benefits that online presence can offer to travel agencies and how it comes as a boon to these companies

Drawbacks: The article does not specifically mention any drawbacks of using the internet as a promotional tool.

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1. Utilizing Social Media Promoting your business

via social media sites such as Twitter and Facebook is a good idea for travel agencies. There’s an ongoing debate: to tweet or not to tweet? The positive aspect of using the internet and social networking sites is that they’re free and easy to use. If you decide to market your business via social networks, keep these simple rules in mind: Keep it constantly fresh, relevant to what your company does and interesting.

2. Don’t be afraid of Travel Forums

Creating an account on travel forums is free and easy. Once you’ve established yourself as an expert in the industry using these platforms, not only will new clients seek you out, but other people in your field may contact you for advice or asking for your opinion on certain matters.

3. Join Google AdWords’ Ads Team

Whether you already have an existing campaign or not, signing up with the Google AdWords Ads team is a smart move. They’ll make sure your website gets high visibility in search engine rankings (i.e., first page). In addition, they’ll give you daily stats on which of your adverts have been clicked and where. You can then use this information to modify or fine-tune your ads accordingly.

Source: Lemax

4. Do a Global Search For Big Customers

Once your company is established online, start exploring outside of your immediate area. Make a list of potential clients from all over the world, then take the time to conduct a global search for them. This type of targeted marketing will not only bring in more customers but it’ll be more cost-effective as well.

5. Make Full Use of Google Alerts

While Google AdWords’ Ads Team may give you daily updates on your adverts, if any one is looking for your company and industry, Google Alerts will be of big help. As soon as a new article is published online with your name or the background of your business in it, you’ll receive an email notification. This way, you get to know what people are saying about you before anyone else does.

6. Optimize Your Website For Mobile Use

Almost everyone these days are using their smartphones to access the internet. The latest statistics indicate that YouTube gets around 70 percent of its views via mobile devices, while Google sees about 25 percent of its traffic coming in from mobiles. This means if your website isn’t optimized for mobile use, chances are it will not appear on people’s screens when they search for you. If your current website isn’t mobile-friendly, it’s time to get in touch with a reputable web design company that can help you out.

7. Engage Your Audience With Social Promotions

Use social media promotions, contests and giveaways to engage your followers and turn them into loyal customers. For instance, if one of your followers shares something you’ve posted on social media, make sure to thank them via social media. This lets your customers know they will be appreciated for spreading the word about your business.

8. Promote New Product With Email Blasts

Email blasts/newsletters are one of the most effective ways to market new products, especially if you’re targeting specific customers. Make sure to include an eye-catching banner ad (240 x 400 pixels) on the upper portion of your emails, promoting the new product you’re selling.

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