Assassin’s Creed Valhalla exceeds $1 billion in revenue


Ubisoft’s financial results presentation continues to make headlines. On this occasion, the focus is on Assassin’s Creed Valhalla, which was the first game in the saga to reach the record figure of 1,000 million dollars in revenue.

Ubisoft no longer publicly measures the economic success of its games by copies sold, instead using the time users play its titles and the money they spend on them. In the case of Assassin’s Creed Valhalla, player engagement is up 30% over Assassin’s Creed Odyssey, while their recurring spend is up over 80%. This is due to the game’s sales, which saw the franchise’s biggest launch ever, and the generous paid post-launch content plan.

Assassin’s Creed Valhalla hit the market in 2020 with a season pass covering a year of content, during which time the Wrath of the Druids and Siege of Paris add-ons were delivered as well as the Legend of Beowulf additional quest. Free content such as events and modes have also been offered. But due to the success of the project, things did not stop there and Ubisoft announced that it was working on further expanding the game, a promise that will be fulfilled on March 10 with the release of the Dawn of Ragnarök expansion.

With The Dawn of Ragnarök Ubisoft will offer a new campaign of about 35 hours in exchange for 39.99 euros. The short-term future of the Assassin’s Creed saga could go through a smaller installment starring Basim Ibn Ishaq.

Ubisoft said in October 2021 that Assassin’s Creed: Valhalla was the second most profitable game for it.
Another example of the more time played, more money spent formula is found in Far Cry 6, a title in which players have spent 45% more time and 30% more money compared to Far Cry 5. Ubisoft also applies these metrics at Riders Republic, whose playtime relative to Steep is up 60%, while player spending has increased fourfold. Both Riders Republic and Steep are extreme sports titles developed by Ubisoft Annecy.

Finally, data from the veteran and exploited Rainbow Six franchise. Tom Clancy’s Rainbow Six Extraction has surpassed 5 million active unique users, while Tom Clancy’s Rainbow Six Siege has already seen over 80 million unique users pass. In the last twelve months Rainbow Six Siege has gained 10 million customers.