The revolution of purpose: companies bet on positive change

0
27

July 18, 2022 /

IGLUU

by igloo

The changes we must face as a society concern us all. Not only people, as individuals, must be active to defend the planet and seek a more sustainable life. Companies must also join in this work. And the good news is that more and more businesses are aware of its transformative role and as a driver of change.

“The collective action of thousands of companies is making it possible to transcend the reductionist and short-term vision of the company,” he says. Paul Sanchezexecutive director of B Lab Spain, an organization that promotes the movement B Corp in Spain, in his column for the latest issue of Igluu. And that business revolution has been dubbed the revolution of purpose.

More than by their economic results, companies prefer to define themselves by the triple positive impact they generate on society, the environment and the economy. And the best way to achieve this is to measure, evaluate and improve their performance, betting on transparency and being aware of how they contribute to social development, equality and inclusion. This paradigm shift, says Sánchez, will be positively reflected in the economic results, taking into account that both consumers and the market are increasingly responsible and aware, and demand products, services and companies in line with this.

You can now read the full article on Igluu.

The changes we must face as a society concern us all. Not only people, as individuals, must be active to defend the planet and seek a more sustainable life. Companies must also join in this work. And the good news is that more and more businesses are aware of its transformative role and as a driver of change.

“The collective action of thousands of companies is making it possible to transcend the reductionist and short-term vision of the company,” he says. Paul Sanchezexecutive director of B Lab Spain, an organization that promotes the movement B Corp in Spain, in his column for the latest issue of Igluu. And that business revolution has been dubbed the revolution of purpose.

More than by their economic results, companies prefer to define themselves by the triple positive impact they generate on society, the environment and the economy. And the best way to achieve this is to measure, evaluate and improve their performance, betting on transparency and being aware of how they contribute to social development, equality and inclusion. This paradigm shift, says Sánchez, will be positively reflected in the economic results, taking into account that both consumers and the market are increasingly responsible and aware, and demand products, services and companies in line with this.

You can now read the full article on Igluu.