The revolutionary aspect of claiming a slow and conscious cultural consumption

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May 16, 2022 / IGLUU for igloo

We live in the inertia of haste. We run and we don’t always know why, we just let ourselves get dragged into that maelstrom in which we have turned our lives. And this acceleration of rhythms is also transferred to cultural consumption, specifically, to the way in which we watch series and movies.

Streaming platforms have changed the audiovisual landscape and our way of consuming fiction. Netflix, Amazon Prime, HBO… They offer endless offers and titles in their catalogs that favor our television gluttony. We sit in front of the television to binge on series and movies that anesthetize our brain and leave it KO. Seasons of series of 8 or 10 chapters we get stuck in a single day or in a single weekend. Fast consumption that generates much more production. We prioritize quantity over quality.

This lack of quality in its proposals is one of the reasons why Netflix, for example, is in crisis. Added to this is the increase in the price of your subscription. Except for a few series, the rest of its offers are constant news and fast-consuming content.

Compared to Netflix, there is the example of the Spanish Filmin, which is committed to putting the brakes on that consumerist desire to offer thousands of titles and focus on quality cinema. In essence, it’s not so much a battle over quality but over the viewing model itself. From going from the series that you can’t miss to the good movie that you want to see and enjoy it by turning off your mobile and giving it your full attention.

Silvia Baker analyzes this slow movement in audiovisual consumption in this article for Igluu.

We live in the inertia of haste. We run and we don’t always know why, we just let ourselves get dragged into that maelstrom in which we have turned our lives. And this acceleration of rhythms is also transferred to cultural consumption, specifically, to the way in which we watch series and movies.

Streaming platforms have changed the audiovisual landscape and our way of consuming fiction. Netflix, Amazon Prime, HBO… They offer endless offers and titles in their catalogs that favor our television gluttony. We sit in front of the television to binge on series and movies that anesthetize our brain and leave it KO. Seasons of series of 8 or 10 chapters we get stuck in a single day or in a single weekend. Fast consumption that generates much more production. We prioritize quantity over quality.

This lack of quality in its proposals is one of the reasons why Netflix, for example, is in crisis. Added to this is the increase in the price of your subscription. Except for a few series, the rest of its offers are constant news and fast-consuming content.

Compared to Netflix, there is the example of the Spanish Filmin, which is committed to putting the brakes on that consumerist desire to offer thousands of titles and focus on quality cinema. In essence, it’s not so much a battle over quality but over the viewing model itself. From going from the series that you can’t miss to the good movie that you want to see and enjoy it by turning off your mobile and giving it your full attention.

Silvia Baker analyzes this slow movement in audiovisual consumption in this article for Igluu.